Essay about Strategic Analysis of Ford Motors Company

Company Profile Ford Motor Company was founded in 1903 by automotive and industrial pioneer Henry Ford in Dearborn, Michigan. Being first to implement a moving assembly line for automotive manufacturing, Ford was able to more efficiently mass produce their products than their competitors. In 1908 the Model T was introduced and went on to sell over 15 million vehicles, firmly establishing Ford as the major player in the early automotive industry with 50% market share by the 1920s. The company went public 1956 and since then has grown to be a significant presence in the global automotive market. Financial ratios are useful indicators of a firm’s performance and financial situation (Friedlob Schleifer, 2003). Ratios can be used to†¦show more content†¦Prior to the economic crisis of 2007, Ford has become one of the most globalized of the automakers with research and design facilities as well as manufacturers and marketing operations around the world (Albaum et al, 2004;p).With its advantages in low costing, high volume, and availability of parts for service, it was able to rapidly expand its market (Leontiades 2000; p22-23). External Environment Challenges Economic Environment Doole and Lowe (2008) emphasizes how important it is for Global managers to understand the economic development in countries where it wants to expand to and how they impact on the overall strategy of the Firm (Doole Lowe, 2008;pp 12-13). This knowledge is important at a world level in terms of the world trading infrastructure such as world institutions and trade agreements developed to foster international trade, at a regional level in terms of regional trade integration and at a country/market level (Doole Lowe, 2008; pp 12-13). b) Technological Challenges A peculiar trend which was prevalent in the last decade, besides globalization, was a limited number of producers which emerged due to diversity among products and uniformity across national markets (Agarwal, 2004). Amid global conditions that amount to an economic and industry crisis, the world’s auto-makers still consider innovation and technology to be the most important trend over the next five years. Fuel efficiency improvements, alternative fuel technologies andShow MoreRelatedCase Study : Ford Motor Company1611 Words   |  7 PagesFord Motor Co. Casey T, Blackburn Business 104 Business Organization Management Dr. Earl Murray Jr. 1 November 2015 Abstract I hope that this meets the intent of this paper and that you learn something new about the management of an organization that I have the most interest in. I wanted to discuss how the lessons that we have covered during this class are used and demonstrated in a large worldwide company such as Ford Motor Co. Ford Motor Co. Ford’s Motor Company History Ford Motor CompanyRead MoreSWOT Analysis: Ford Motor Company Essay1486 Words   |  6 Pagesto invest in Ford Motor Company will take the use of a SWOT analysis and learning about the stakeholders of the company. Business Analysis Part 1: Ford Motor Company There are a lot of factors to think about as a mutual fund manager when deciding whether to invest in a company. When it comes to investing in Ford Motor Company, I will have to make a decision on whether the investment strategy and the associated risks will be a good fit for me and my company. Most businessesRead MoreFord Motor Company1472 Words   |  6 PagesFord Motor Company: A Business Analysis Mary J. Richardson MGT 521 January 30, 2012 Erick Espinosa Developing sound strategic plans to address the changing business climate is crucial to organizations operating in today’s global environment. Throughout its history, Ford Motor Company has developed effective strategic plans to adapt the business to the changing economy while addressing the needs of their customers and employees. By analyzing the company’s strategic planning, along with itsRead MoreUsing Scanning The Horizon Of Possibilities Essay1163 Words   |  5 PagesBeing able to adapt to existing certainties will allow companies to survive and be successful, despite the size of the company. They must be able to recognize and understand outside influences from the industry. GM has been able to recognize the certainties of the market and understand its competitors and challenges because of scanning. The significance of this has allowed GM to adjust the focus and benefit from opportunities in China. Plans are based on forecasts which in turn are based on assumptionsRead MoreM3 Team Assignment: External Factor Analysis . By Team1491 Words   |  6 PagesFactor Analysis By Team Einstein: Andrew Clapham, Benjamin Coyle, Joseph Leon, Ria Shields, Tim Riley Raymond A. Mason School of Business, The College of William Mary BUAD 5907 (A2): Strategy January 29, 2017 â€Æ' Introduction The Ford Motor Company is a multinational automobile company that is headquartered in Dearborn, Michigan. They produce a wide range of vehicles that are sold around the world, and based on sales, they are the fifth largest automobile manufacturing company in theRead MoreEnvironmental Scanning1136 Words   |  5 PagesEnvironmental Scanning To assure the success of a business over a long period of time the business must be able to conduct regular analysis of their success. They must be able to determine where they are today and have a goal of where they would like to see themselves 5-10 years down the road. In order to conduct a true analysis of the company, one must complete an environmental scan of their organization. Thus scanning for events, trends, issues and expectations that they may be faced with in theRead MoreGeneral Motors And The U.s. Auto Industry1029 Words   |  5 Pages Five Forces Analysis of General Motors and the U.S. Auto Industry Trinity Washington University Jessica Jackson I realize the responsibility involved in membership in the Trinity community. I agree to abide by the rules and regulations of this community. I also affirm my intentions to live according to the standards of honor, to which lying, stealing, and cheating are opposed. I will help others to maintain this responsibly in all matters essential to the common good of the community.Read MoreFord Motor Company The Song Comes1637 Words   |  7 PagesWhen I think of Ford Motor Company the song comes in my mind, Mustang Sally, think you better slow your mustang down, you been running all over the town now, I guess I have to put your flat feet on the ground, all you want to do is ride around Sally, ride, Sally, ride. A good looking man is driven a red convertible mustang with a woman riding on the passenger side with a white scarf on her head as well as the lady is wearing a red satin top along with having on plan make-up with candy apple red lipstickRead MoreEthics629 Words   |  3 PagesApr il 2012 Richard Rignall Ethics Ethics and Social Responsibility in Developing a Strategic Plan Ethics are values that guide personal thoughts and actions in knowing right from wrong. Personal conduct and behavior is based on how the individual views unethical behavior. Social responsibility is the company, management, and employees working and conducting themselves by following rules of society. Companies that include ethics and social responsibility into the companys mission and vision statementRead MoreEthics628 Words   |  3 PagesApril 2012 Richard Rignall Ethics Ethics and Social Responsibility in Developing a Strategic Plan Ethics are values that guide personal thoughts and actions in knowing right from wrong. Personal conduct and behavior is based on how the individual views unethical behavior. Social responsibility is the company, management, and employees working and conducting themselves by following rules of society. Companies that include ethics and social responsibility into the companys mission and vision statement

Profile of Manson Follower Leslie Van Houten

At age 19, self-proclaimed Manson family member, Leslie Van Houten, took part in the 1969 brutal murders of Leon and Rosemary LaBianca. She was convicted of two counts of first-degree murder and one count of conspiracy to commit murder and sentenced to death. Because of an error in her first trial she was granted a second which deadlocked. After spending six months free on bond, she returned to the courtroom a third time and was convicted and sentenced to life. Leslie Van Houten - Before Manson Leslie was an attractive, popular teenager and sexually active by the age of 14. By age 15 she was pregnant and had an abortion, however, even with her sketchy behavior she was popular among her peers and was twice voted as homecoming queen at her high school. This acceptance did not seem to sway her bad choices. By the time she left high school she was involved in hallucinogenic drugs and was drifting toward a hippy type lifestyle. A Self-Proclaimed Nun After graduating from high school, Leslie moved in with her father and attended a business college. When she was not busy studying to become a legal secretary, she was busy being a nun in a yogic spiritual sect, The Self-Realization Fellowship. The community failed to keep her focus for long and at the age of 18 she decided to visit a friend living in San Francisco. Joining the Manson Family Van Houten liked the San Francisco streets where drugs flowed as free as the music and a free-love attitude was a popular life style. She met Bobby Beausoleil, his wife Gail and Catherine Share, and began traveling around California with them. In September 1968, they took her to meet Charlie Manson and the family at Spahns Movie Ranch, a 500-acre ranch, located in the Santa Susana Mountains. Three weeks later she moved to the ranch and became one of Mansons devout followers. Manson Gives Van Houten to Tex Watson: Later described by a psychiatrist as a spoiled little princess, Van Houten was accepted by the family members, but Manson seemed disinterested in her and her pretty face. He never gave her a special family name and immediately after her arrival he assigned her to be Tex Watsons girl. The lack of attention from Manson made Leslie try harder to get into his good graces. When the opportunity to prove her commitment to Manson arrived on August 10, 1969, she accepted. With her family idol, Patricia Krenwinkel, and boyfriend, Tex Watson, by her side, Van Houten entered the home of Leno and Rosemary LaBianco. She was aware that on the previous night family members had butchered Sharon Tate and four others. She listened the night before to the stories Krenwinkel told about the thrill she received as she stabbed the bound, pregnant Sharon Tate. Now it was Van Houtens chance to make Manson see her true commitment to him by performing equally horrific acts. The LaBianca Murders Inside the LaBianca home, Van Houten and Krenwinkel tied an electrical cord around the neck of 38-year-old Rosemary LaBianca. Rosemary, laying in the bedroom, could hear her husband, Leon, being murdered in the other room. When she began to panic, the two women put a pillow case over her head and Van Houten held her down as Tex and Krenwinkel took turns stabbing her. After the murder, Van Houten cleaned up traces of fingerprints, ate, changed clothes and hitched hiked to Spahns Ranch. Van Houten Implicates Charlie and the Family in Murder: The police raided Spahns Ranch on August 16, 1969, and Barker Ranch on October, 10 and Van Houten and many of the Manson family members were arrested. During interrogation, Van Houten told police about Susan Atkins and Patricia Krenwinkles involvement in the Tate murder. She also told authorities of Atkins involvement in the murder of music teacher, Gary Hinman, after a botched drug deal. Giggles and Chants Van Houten was eventually tried for her involvement in the murder of Rosemary LaBianco. She, Krenwinkel and Atkins made several attempts to disrupt court proceedings by chanting, yelling at the prosecutors and giggling during descriptive testimony about the Tate and LaBianco murders. Under Charlie Mansons directions, Van Houten repeatedly fired the public defenders who tried to separate her trial from those being tried for the Tate murders since she had not participated in the crimes. The Murder of Ronald Hughes: Toward the end of the trial, Van Houtens hippie lawyer Ronald Hughes, refused to allow Manson to manipulate his client by allowing her to implicate herself further in the murders to protect Manson. Soon after he made his objections known to the court, he vanished. Months later his body was found wedged between rocks in Ventura County. Later, some of the Manson Family admitted that family members were responsible for his murder, although no one has ever been arrested. Sentenced to Die The jury found Leslie Van Houten guilty of two counts of first-degree murder and one count of conspiracy to commit murder and she was sentenced to death. California outlawed the death penalty in 1972 and her sentence was commuted a life imprisonment. Van Houten was granted a second trial after it was determined that the judge in her previous case failed to call a mistrial after Hughes disappearance. The second trial began in January 1977 and ended in a deadlock nine months later and for six months Van Houten was out on bail. The Van Houten who appeared in the original murder trial and the one who appeared in the retrial was a different person. She had cut off all ties to Manson and publicly denounced him and his beliefs and accepted the reality of her crimes. Back to Jail for Good In March 1978 she returned to the courtroom for her third trial and this time she was found guilty and sentenced again to life imprisonment. Leslie Van Houtens Prison Days While in prison, Van Houten has been married and divorced, received a B.A. in English Literature, and is active in recovery groups in which she shared her experience, strength, and hope. She has been denied parole 14 times, but has said she will keep trying. As to her involvement in the horrific acts committed on that August evening in 1969 -- she chalks it up to LSD, mind control methods used by Charles Manson, and brain washing. Currently, she is at the California Institute for Women in Frontera, California. Source:Desert Shadows by Bob MurphyHelter Skelter by Vincent Bugliosi and Curt GentryThe Trial of Charles Manson by Bradley Steffens

The Kite Runner By Khaled Hosseini - 2010 Words

There are so many factors in this world that contribute to prejudice, there are so many interworking’s in the brain that make prejudice so difficult for psychologists to understand just how the issue becomes such a problem in this world. Prejudice has so many different factors with how one sees in-groups and out-groups, what these individuals are told to believe and how to act, and how cognition can play a role in how a specific individual will divide up their cognitive processes or how their brain will divide up their cognitive process for them. With Khaled Hosseini’s novel, The Kite Runner explains the prevalence of prejudice in Afghanistan between two different groups, the Hazara and Pushtons. Three psychology processes and theories†¦show more content†¦Adorno described how usually people with this personality have childhood memories of authority figures, usually parents, that enforce, solid rules with extreme punishment that is usually from a physical f orm of punishment (Brown 28). Adorno and his fellow colleagues expressed that there were nine characteristics that describe this personality, five of these were related to prejudice; projectivity, authoritarian aggression, authoritarian submission, stereotypy, and conventionalism (Whitley and Kite 234). Right-wing authoritarianism goes hand in hand with this personality type, it describes those that see authority figures as a vigor they have to obey, it values hierarchy in society, and a belief that this hierarchy needs to be maintained (Blaine 69). Right-wing authoritarianism is a bit different than the authoritarian personality because it is more of an attitude than personality type, but these both go fluently with each other for this mindset (Whitley and Kite 235). To test this personality type, a testing method called the F-scale was used to identify just how much these people were either right-winged or the opposite. This testing method was biased and only had small

Playgrounds and Gender Stereotyping Essay - 2616 Words

Playgrounds and Gender Stereotyping In this project, I am going to investigate the question; Do playgroups encourage gender stereotypes? This is quite a difficult topic to be able to answer, as a playgroup isnt just going to say that they encourage stereotypes. Therefore, I am going to have to be careful in how I find out my information to make sure they are reliable sources. To look into this and draw some sort of conclusion, I will be asking both playgroup assistants and parents of children attending playgroup (2 sets of parents with girls, 2 sets with boys, 2 sets with boys and girls) questions in interviews or questionnaires. This will give me information from both points of view, and I†¦show more content†¦This is a situation where males are leaders in society, and think they are naturally superior to females. Another view is that there is too much positive discrimination in favour of women where they are treated differently just so that society doesnt look like it is favouring men. If either of these sit uations were true, then the gender stereotyping of children would enforce this unequal society and wouldnt benefit anyone. Also the traditional views of women as housewives and men as breadwinners would remain if the stereotypes were encouraged, thus creating unequal opportunities career-wise, as well as social differences in day-to-day living. In multicultural Britain, it is not beneficial to enforce social barriers. I will now investigate my chosen topic to see if gender roles are encouraged at a young age in the citizens of the future. Methodology Sampling Frame Method: This is a difficult thing to determine with my topic in mind. Mainly because Id only be able to interview/get information from people I know (considering the possible imposing nature of this investigation asking about their children). I know a leader of a playgroup and they were able to give me a small list of parents willing to take part in my project. I shall pick at random and interview 2 sets of parents with girls, two sets of parents with boys; and two sets with boys and girls. ThisShow MoreRelatedAd Analysis : Gap Kids1048 Words   |  5 PagesAd Analysis Gender bias is extremely prevalent these days; from girls being obsessed with fashion, to boys only caring about sports, there is a huge gap in still rigid stereotypes. Society has worked to push into these ideals throughout their lives from childhood. It starts with pink for baby girls and blue for baby boys, and then escalates to the ideals of fashion for teenage girls and sports for teenage boys. Advertising has a very sizeable effect on these ideals and how they impact society. HowRead MoreGender Stereotyping : The Development Of Gender Stereotypes1565 Words   |  7 PagesVery few people understand the development of gender stereotyping and how it impacts the younger generation. Gender stereotypes are social expectations of how female and males should act. They are cultural interpretation about how females should be characterized as feminine and like pink, and how boys are stereotyped to be masculine and like the color blue. However, these stereotypes are not natural because th ey are socially constructed. Social construction is an idea or practice that a group ofRead MoreEssay on Gender Roles in Society1178 Words   |  5 PagesGender Roles in Society Gender role is a commonly discussed subject in society. Gender role simply defined is a persons inner sense of how a male or female should feel and behave. Society and culture are also very important in relation to this subject. This means different societies and cultures may produce children and later, grown men and women, who have quite different views of a man or a womans place in the world around them, often determined by their cultures gender stereotypes. TheseRead MoreThe Issues Within Public Education Essay1393 Words   |  6 Pagesreforms, as well as unequal gender bias. Gender bias in education is typically thought of the fact that girls are pushed toward classes that are humanities based, while the boys are pushed to take classes that are science and math driven. This then leads into the fact that women make less money than men, so something must be unequal, whether it is education or gender rights, or both. This paper will examine the gender gap in K-12 education, whic h includes stereotyping and the unequal representationRead MoreGateway Charter Academy Middle / High School1064 Words   |  5 Pagesunderstand what diversity really means and how it applies to them. Diversity focuses on race, gender, ethnicity, and cultural and how it pertains to the classroom and everyday life. This course is here to enlighten students of the differences of others and how to be sensitive to everyone’s cultures and beliefs. Consists of developing positive relationships among diverse groups and individuals to fight stereotyping and promote unity (Bank McGee, 2013). There are many benefits for the course ExploringRead MoreGender And Ses Impact On Reading1361 Words   |  6 PagesPerhaps the most prevailing inequalities in educational achievement are those associated with socio-economic status (SES) and gender. While much research on equity gaps has focussed on secondary schooling, low achievement at the end of primary school is a key risk factor for subsequent low achievement at age 16, for leaving full-time education at the earliest opportunity, and for long term employment and occupational outcomes (Boudon, 1974; McIntosh Vignoles, 2000; Kingdon Cassen, 2010). It isRead MoreGender Differences Within Social Development1747 Words   |  7 Pagesresearch paper is set to inform the reader of the gender differences through social development. Depending on a child’s gender, things such as gender identity and social acceptance have a great impact in their development. The first thing parents learned about their children before birth is the sex of the baby. This highlights the importance of sex and gender. Sex differences have long been a very important topic in psychology and in understanding why gender differences affect social development. SocialRead MoreHow Schools Are An Influence On A Child s Identity Essay1219 Words   |  5 Pagesschools. She explains how many factors can go into a child’s identity: A further challenge within educational contexts lies in the frequent conflation of learner identities grounded in categories of race, ethnicity, dis/ability, social class and gender. Learner identities refer specifically to the conceptualizations children have of themselves as learners, but as with social identities, these are relational and pupils construct themselves and are constructed by others as particular types of learnersRead MoreTackling Gender Underachievement in Literacy and Numeracy Essay2036 Words   |  9 PagesIntroduction In recent years there has been much research into gender learning issues and the apparent learning disparity between boys and girls. Such research has included investigations into boys underachievement in literacy and girls underachievement in mathematics. The aim of such research is to recognise key reasons why such trends are occurring and perhaps more importantly, to address these within the classroom. Since the introduction of the National Curriculum, national testing Read MoreFactors Affecting Participation in Certain Sports Essay951 Words   |  4 Pageslikely that you will. Most young people depend upon parents and family for kit and help with travel to sports events. The opposite is again true. If your Family has a negative attitude to physical activity it is likely you will to. Gender There is a mistaken believe held by some people that sports is a man’s world. There certainly seem to be few barriers put up to prevent men from participating in physical activity. Far more men Participate in physical activity than

Striving for Personal Success Free Essays

Striving for Personal Success University of Phoenix Gen 200 Eleanor Roosevelt once said, â€Å"In the long run, we shape our lives, and we shape ourselves. The process never ends until we die. And the choices we make are ultimately our own responsibility† (Goodreads Inc. We will write a custom essay sample on Striving for Personal Success or any similar topic only for you Order Now , 2013). Although life can be a major deterrent on success, it also can be one factor in obtaining college success. The personal responsibility a student holds is based on their motivation and self- sacrifices. Success in life and in college can only be measures by the hard work, drive, and dedication. Personal responsibility is defined as relating or pertaining to oneself and the state of responsibility as moral, legal, or mental accountability (Merriam-Webster, Incorporated, 2013). One way of applying personal responsibility in a student’s life is to continue to push the limits that other people have placed on them and pushing those boundaries to the max. With huge success can come countless opportunities, through these opportunities comes dedication and challenges. It is in how each person deals with those dedication and challenges that makes the sacrifices worth everything. When the idea of quitting occurs is when an individual must lean on his or her support systems to pull them through that state of mind. It is family, friends, and amazing instructors who can be the factors between persevering through the hard times and giving up. The question a student will then have to face is, what is most important to that person? By fguring out that question and realize the time and dedication that has already been applied would be a waste. At this final point the individual has to find the motivation and drive to re light that fire under them and ontinue to strive on. It is that personal responsibility of holding oneself accountable for the hard work that will lead that person to college success. Personal responsibility is a factor in achieving success in life and in college, but personal responsibility also can be a hinder. By being a college student people not only have dedication to their schoolwork, but also their outside school, such as family, friends, and a Job. The struggle is trying to find that balance needed to succeed in all fields. Alexandra Escobar said, â€Å"Professional women often struggle as they try to alance their work and personal roles, while still trying to grow in both,† she currently holds a master’s degree in education and holds a chair for the College of Education at University of Phoenix South Florida Campus (â€Å"How women in business can â€Å"lean in†,† personal roles, but as shown through her degree and position held in her college now the success for a degree is possible. The major factor is time management. Every person must learn to create time for what matters, whether that is to wake up an hour earlier or turn the television off to complete that one assignment. 0. 1. Simpson once said, â€Å"The day you take complete responsibility for yourself, the day you stop making any excuses that is the day you start to the top† (BrainyQuote@, 2001). If this degree and college success is what matters, that person will find a way to make it work, or that person will find a way to make excuses. The main question every person must ask themselves is success at this very moment more important than success for growth that can better one’s future or not? Personal responsibility and college success are proving to be one and the same. Success in college and in life can only be achieved by one’s own self-sacrifice and elf-dedication. Winston Churchill once said, â€Å"The price of greatness is responsibility’ (BrainyQuote@, 2001). Winston Churchill is right. It is the self-sacrifice of choosing to miss out on social events, school events, or pull extra work hours so that person can finish his or her assignments needed to succeed in their classes. The self-dedication will need to be applied to obtain such greatness. By applying self- dedication and personal sacrifices one is allowing themself to grow in personal success. Each hurdle completed in their college Journey is another step closer to obtain ollege success as well as being able to apply the knowledge obtained into their lifestyle and in return gain success in the workforce. It is each individual’s personal responsibility to apply what is being learned in and out of the classroom through their college Journey that will truly allow them to have the greatest form of college success. An educational success will be obtained by a college degree, but also a workforce knowledge and personal growth that can be achieved only by experiencing that balancing act between personal responsibility and college success. In conclusion, personal responsibility is the key to success. Success is also determined by self-sacrifice and self-dedication. How to cite Striving for Personal Success, Papers

Consumer Acceptance of Electronic †MyAssignmenthelp.com

Question: Discuss about the Determining Effectiveness of Advertising Campaigns. Answer: Introduction: At the first instance, identification and specification of the campaigning objectives would prove beneficial. Within the objectives, the following points attain an important position. Clarification of the purpose of the advertisement and requirements. For this, providing training to the employees would act as a conscious and wise approach towards setting up the objectives for campaigning of perfumes (Wright 2015). Measurability in terms of setting the objectives would enhance the preconceived skills, knowledge and expertise of the personnel towards the accomplishment of the nature, extent, scope and arena of the advertising campaign of perfumes. Ensuring the feasibility of the objectives is one of the other grounds, which would reflect the true purpose of the advertising campaign of perfumes (Abraham et al., 2015). Within this process, taking into consideration, the financial, time, budget and pressurization of the market forces would help the personnel to ensure the appropriateness of the developed objectives from all aspects. Market awareness in terms of the substitute perfumes launched by the contemporary brands would help the personnel to provide quality products to the customers. One of the other factors to be considered is the purchasing power and decisions of the customers (Moriarty et al., 2014). Consciousness and rational approach in this direction would help the personnel to achieve large scale customer satisfaction in the advertising campaign. Bearing in mind, the impact on the customers would help the personnel to judge the appropriateness of the developed objectives. Adherence and compliance to the standards and norms would authenticate and validate the advertising campaign for perfumes (Bart, Stephen and Sarvary 2014). As a matter of specification, adherence to the competition policies would help the personnel to indulge into fair trade, deals and transactions with the other contemporary brands dealing in perfumes. Based on the above specifications, the following objectives Can be developed: To Conduct market research for gaining an insight into the perfumes, which are in demand in the market To identify the target audience To calculate the cost of the processes related to the advertising campaign To develop an itinerary for the campaign related activities Financial aspect of the advertising campaign After setting the objectives, estimation of budget is the sequential step. Specifications of this step are as follows: The first step is to ensure that the briefings of the budget comprises of clients profile, clearly stated purpose statement and the requirements of the advertiser (Molitor et al., 2016). Measurability, in terms of estimation of the budget, holds an important position. This measurability provides a clear understanding to the client in terms of the specific guidelines that needs to be accomplished within the details of the advertising campaign for the newly launched perfumes. Within the briefings of the advertising budget, the presence of the following items is necessary: Definition of the key characteristics of the perfume Competitive factors, which might restrict the scope and arena of the companies and organizations aspiring to carry out advertising campaign for their newly launched perfume (Reinartz and Saffert 2013). Market situation in terms of gaining an insight into the performance of the contemporary companies and organizations dealing in perfumes. Inclusion of a summary on the identified target audience would help in the calculation of the estimated costs for manual labour that is required for the advertising campaigns. Within this, accumulation of the legal and ethical constraints would validate and authentic the budget (Bart, Stephen and Sarvary 2014). Apart from this, presence of information on the budget allocation and the itinerary of the activities related to the advertising campaign would align with the needs, demands and requirements of the advertiser. Organizing frequent meetings with the client would help the personnel to receive minute details of the perfumes, which might prove useful during the campaign (Abraham et al., 2015). Itinerary for the activities related to the advertising campaign Confirmation regarding the length and time duration of the advertising campaign is an essential component to be included within the briefings of the campaign. As a sequential step, identification of the service providers helps the personnel to complete the related tasks such as hiring of the expertise, costs negotiation and availability of manual labour and raw materials (Myers et al., 2015). Consideration of value for money and merit basis for fulfilling the requirements of the service providers projects the true purpose of selecting the service providers. Exposure of wise approach in this direction reflects the adherence and compliance to the legal and ethical issues. Apart from this, keeping sufficient and adequate time for meeting the media personnel would help the personnel to successfully achieve the identified objectives (Sizov and Piller 2016). Setting milestones for evaluating the exposed performance would prove beneficial for the personnel aspiring to advertise their newly launched perfumes. Maintenance of consistency in the execution of evaluation would help the personnel to examine the effectiveness of the estimated expenditure in the budget as well as the scheduled activities. Moreover, evaluation would bring to the forefront the potential drawbacks in the exposed performance (Wright 2015). Frequent meetings and conferences with the clients would help the personnel to rectify these drawbacks, which would result in the widespread promotion of the newly launched perfume. Bringing changes within the activities would act as an agent in luring the customers towards the brand, which would enhance and upgrade the standard of the business amidst the competitive ambience of the market (Moriarty et al., 2014). Bearing in mind the above specifications, the following timetable can be made for the advertising campaign: Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Meeting and conferences for drawing rough sketch of the campaign Site selection Approval for site selection Calculation of budget Evaluation Purchasing raw materials Examining the purchased materials with the identified objectives Allocation of raw materials Initiation of the campaign Evaluation Table 1: Gantt chart for advertising campaign of Encounter fresh perfume References Abraham, M.M., Brown, M.A., Chase, S., Maccarelli, C. and Ramdeholl, W., Comscore, Inc., 2015.Determining effectiveness of advertising campaigns. U.S. Patent Application 14/753,481. Bart, Y., Stephen, A.T. and Sarvary, M., 2014. Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions.Journal of Marketing Research,51(3), pp.270-285. Molitor, D., Reichhart, P., Spann, M. and Ghose, A., 2016. Measuring the effectiveness of location-based advertising: A randomized field experiment. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Myers, R., Kang, D. and Guerin, H., Vungle, Inc., 2015.Systems and methods for selecting an ad campaign among advertising campaigns having multiple bid strategies. U.S. Patent Application 14/677,952. Reinartz, W. and Saffert, P., 2013. Creativity in advertising: When it works and when it doesnt.Harvard business review,91(6), pp.106-111. Sizov, S. and Piller, S., 2016, May. Economic value of web keyword advertising campaigns. InProceedings of the 8th ACM Conference on Web Science(pp. 117-126). ACM. Wright, G., 2015. Consumer-to-Consumer Online Sharing of Co-Creative Advertising Campaigns.

Public Business Policy Prediction of Business Brands

Question: Describe about the Public Business Policy for Prediction of Business Brands. Answer: 1. Introduction The idea about brands and local clothes vary depending on the taste and preference of the people. Some feel brands give an identity and better predicts. On the contrary, some feel that local manufacturers will make better clothes and there is no need to support the big brands that are already gaining huge profits. The write-up will be mainly presented in the form of arguments where views will be presented supporting the purchase of the branded products as well as views that would be against the purchase of the branded products. View 1 Supporting branded clothes Sense of identity Wearing branded clothes is important because it assures quality to the individuals. as a company is representing the logo or the name, hence, it is less likely that they will provide degraded quality of products to the consumers (Mason and Gemma 2013). Once a person is purchasing from a particular brand and the experience is good, it is more likely that the person will again purchase from the similar company. Thus, many people feel buying from a brand will increase the durability of the product and prefer branded clothes than buying the local ones. Better quality A group of individuals will be able to identify with the brand by considering it as a common factor among them (OCass and Vida 2014). Many people feel that if someone is no wearing branded clothes, then people mind think that the person is disorganized. Especially, the teenagers are more brand conscious as they develop feeling that once they are wrapped under a secure blanket. View 2 Supporting non-branded clothes Development of the local businesspersons If an individual is purchasing clothes of a local brand then the purchases will help in the development of the society. Some of the local manufactures might be involved in making of the clothes and the local people will be benefitted if the individual buy the goods (Kelemen 2013). The customers might not be wearing any brand but he or she will be able to help the business of local manufacturers to grow and develop their business. Customers not benefitted Many people feel that they are not being paid or are benefitted for advertising the brand in the market (Freund, James and Erik 2013). They should not use the brand to promote the company for which the company is not giving anything to the customers. the designer brands have huge market and if some of the people are not wearing the brand, it would not affect the business of the organization as a whole. Branded clothes can be local At times, huge numbers of local manufacturers are involved in making the branded clothes, they do not get the recognition and the customers buy those clothes at a price that are much higher price (OCass and Vida 2014). In addition to this, the workers have to work in poor working conditions to support their family. The high prices of the products are mainly because of the middle men present in the supply and sale of the products in the market. Conclusion The people who are supporting the use of branded clothes feel that the quality of the products will be good if it is from any of the brands. On the other hand, many people feel that using a brand gives a sense of identity among the group. On the contrary, the views against the use of branded clothes argue that purchase of the local clothes help in supporting the business of the local manufacturers. At times, many local manufacturers are made to work under big brands but without any recognition for their work. in addition to this, many feel that companies are not paying the customers to advertise their products and hence it should be avoided. 2. The advantage of public schools is that it takes the responsibility to teach every child and at a fees that could be affordable by all strata of people (Elacqua 2012). The mid-day food provided by the public schools make the life of the people better who are not able to afford sufficient meals for themselves. On the contrary, the disadvantage of the public schools is that the government is running them; it lacks certain facilities and infrastructure that are needed to educate the children. The advantage of private schools is that it has the facilities, amenities and tools that will be helpful in proper development of the child. The visually aided classes are helpful for the children to visualize the lessons that they are learning in the books (Turner, Lindsey and Frank 2012). On the other hand, it is not possible fro every parent to support the education if their children with the high fees demanded by the school authorities. References Elacqua, Gregory. "The impact of school choice and public policy on segregation: Evidence from Chile."International Journal of Educational Development32, no. 3 (2012): 444-453. Freund, James, and Erik S. Jacobi. "Revenge of the brand monsters: How Goldman Sachs doppelgnger turned monstrous."Journal of Marketing Management29, no. 1-2 (2013): 175-194. Kelemen, Zita. "Lovemarks or passion brands may create barriers to private labels in the digital age."Regional and Business Studies4, no. 1-2 (2013). Mason, Roger B., and Gemma Wigley. "The'Chav'Subculture: Branded Clothing as an Extension of the Self."Journal of Economics and Behavioral Studies5, no. 3 (2013): 173. OCass, Aron, and Vida Siahtiri. "Are young adult Chinese status and fashion clothing brand conscious?."Journal of Fashion Marketing and Management18, no. 3 (2014): 284-300. Turner, Lindsey, and Frank J. Chaloupka. "Slow progress in changing the school food environment: nationally representative results from public and private elementary schools."Journal of the Academy of Nutrition and Dietetics112, no. 9 (2012): 1380-1389.